By Deeanna Caldwell on August 23 2019 12:01:37
Pre-fill where at all possible. If a person has already filled in a form for your organisation they will be frustrated if they have to fill in the same information again. It is difficult for organisations to get their systems to pre-fill known information but when pre-filling is achieved, customers really feel valued.
Well designed forms result from an appreciation of the role they play in an organisations interaction with people. Organisations have a responsibility to minimise the burden forms impose when gathering information from people. Form length does not directly correlate to complexity.
A light shade of a colour, like blue, across the whole background of a form relieves the eye from the harshness of a stark white background. And if the answer spaces people have to fill in are white, the tinted background both cues them in to where they write, and allows them to visually sense how much they have to fill in.
Use appropriate response mechanisms. Paper forms have the disadvantage that users can miss, or simply disregard, an instruction. For example, only tick/check one box from a list of 15 or 20 options.