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Web Form Design Best Practices To Optimise Conversions Conversion Patterns Casumo 12 Step Registration 102

Category : Form.

Topic : Form design ux.

Author : Deeanna Caldwell.

Published : Tue, Sep 10th 2019 14:53 PM.

Format : jpg/jpeg.

Many assume that making forms shorter makes them easier to complete. Though shorter forms might be cheaper to produce initially, if the reduction in content results in user confusion, the cost of resolving completion errors form fillers make as a consequence can significantly outweigh any initial savings. In general forms do need to be as short as possible, but never at the expense of clarity and usability.

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Make the form sections visually distinct by setting the section name in bigger and bolder type, and consider including a contents list on the first page or screen to help people navigate their way through the form.

Also make sure that you make good use of features like running headers and footers on every page to remind people what the form is, where they are, and what page number they are on.

Provide examples of the sorts of answers you are looking for, and where appropriate, provide guidance notes as near as possible to the question they relate to (i.e. in the actual form).

A light shade of a colour, like blue, across the whole background of a form relieves the eye from the harshness of a stark white background. And if the answer spaces people have to fill in are white, the tinted background both cues them in to where they write, and allows them to visually sense how much they have to fill in.

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Make the form sections visually distinct by setting the section name in bigger and bolder type, and consider including a contents list on the first page or screen to help people navigate their way through the form.

Also make sure that you make good use of features like running headers and footers on every page to remind people what the form is, where they are, and what page number they are on.

Provide examples of the sorts of answers you are looking for, and where appropriate, provide guidance notes as near as possible to the question they relate to (i.e. in the actual form).

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